What is BOCHO?

“Bocho” is that person who can’t stop learning, reading, training, researching, creating. The one who stays up late studying, designing, coding, writing… and still laughs at everything, starting with themselves.

BOCHO is the global brand that celebrates those restless minds. Streetwear for bright minds: smart, playful, and obsessed with culture.

From pop + cult → ES PON

BOCHO is born from mixing two worlds:

  • Pop: the streets, memes, music, anime, films, internet chaos.
  • Cult: underlined books, research papers, art, philosophy, code, ideas that blow your mind.

From that mix comes our “espon”: like a cultural sponge, soaking up knowledge and references from everywhere and turning them into style.

Every BOCHO piece is designed for that: so people can tell you think, study and create… without you saying a single word.

What we do

BOCHO is a Print on Demand (POD) brand: we produce each piece one by one, just for you.

  • No massive overproduction.
  • Shipping to multiple countries and currencies.
  • Quality made for everyday life: studying, training, working, coding, reading, going out.

In our catalog you’ll find:

  • T‑shirts, hoodies and sweatshirts.
  • Caps, bucket hats and accessories.
  • Drops and special collections inspired by cities, study moments and pop culture.

Technology, Web3 and bocho.eth

BOCHO also lives in the tech layer.

We explore Web3 and names like bocho.eth as symbols of:

  • Transparency.
  • Global community.
  • New ways to support creative and educational projects.

We believe fashion can also be a bridge into new and more open technologies.

more info: www.bocho.me

A brand for global minds

BOCHO is made for the bocho who lives in:

  • New York, Tokyo, São Paulo, Paris, Seoul…
  • Or any city where people are studying, training, creating and dreaming bigger.

It doesn’t matter if you’re in a library, a coworking space, gym, your room or the subway: BOCHO is for those who see the world as one big ideas lab.

Who is for?

For everyone.

The community

We don’t just want customers; we want bochos all over the world:

  • Sharing their projects.
  • Showing their outfits.
  • Connecting ideas, cultures and languages.

You can find us at:

  • Instagram: @bocho.shop
  • TikTok: @bocho.shop
  • X (Twitter): @bocho
  • Email: info@bocho.shop

If anyone has ever called you “a nerd”, “a brain” or “a bocho”… welcome to your brand.